Business Loan

Every day, thousands of people sit down at their personal computer with one objective: to research the internet for a business they can operate out of their home. It should come as no surprise to anyone doing a general "home based business" keyword search on their favorite search engine results in the appearance of numerous individuals marketing the same product - Coastal Vacations. A more detailed keyword search under the companies name will provide you with hundreds of results. The obvious question that surfaces by anyone marketing the product or looking to buy into the company is "how will anyone every find me on the internet with all of this competition?"

My first response to this question is that any business owner, online or offline, needs to brand themselves with a corporate identity that will distinguish themselves from the competition. Companies big and small spend billions of advertising dollars annually to promote their corporate identity and branded image. I'm sure you can think of at least 10 company slogans or branded logos right now that are directly associated with a specific corporation.

My second response to this common question is to develop a business plan on how to market your business and stick to the plan! Home based businesses have a very high failure rate for a multitude of reasons. The most common reason I encounter is the lack of a business plan on how to operate the business, especially when it pertains to prospecting. The majority of home based business owners waste hundreds or thousands of dollars in pay-per-click advertising. This method of advertising is not inherently bad, but if not done properly as part of an overall marketing plan with a unique message, you are just throwing away precious advertising dollars.

My third response to this question is to build your business the right way, not the easy way. Build the foundation of your business on anchored concrete, not loose sand. What I mean by this is that an online business will only experience long-term success if you leverage the power of back links and reciprocal linking. Carefully guard who links to your website. Spam sites with junk links will lower your online credibility with the search engines. Love and appreciate the search engines! They will be the life blood or interstate highway that brings prospects to the doorway of your business.

It goes without saying that you need a website. With this said, far too many people in all avenues of online marketing focus on the wrong thing pertaining to their website. Flash, pretty pictures, eye catching headers and banners are not the things that will generate traffic and sales from your website. While you want a positive first impression to keep a visitor from clicking off your site, what you should really strive for is great text or copy. Great sales copy always wins over graphics. Well written copy sells while building credibility. It will create the difference between a prospect "opting-in" to your website or leaving your site.

The difference between success and failure in any online home based business, especially Coastal Vacations, is a fine line. Carefully following these guidelines will help your business steadily grow. It's great getting business the quick and easy way, but building a business that overcomes the competition and makes you stand out will ultimately make you successful.