Wednesday, May 02, 2007

 

Using Online Presentations to Reduce Transportation Costs and Generate More Business!

Has this ever happened to you? You drive thirty to forty-five minutes to get to your first appointment. You arrive at a prospective client's office and the CEO is not there! What about this situation? You are scheduled to talk with the president of a company that is exactly fits your target market. Unfortunately, your appointment abruptly ends after only fifteen minutes. You thought that you had an hour! Your first meeting begins twenty minutes late due to phone call taken before your scheduled meeting with the vice-president. How would you feel after these appointments?

Of course, these situations never happen with you or your sales people! Right? If you want to find a way to reduce expenses, consider using technology to connect with prospects. This is a great alternative sales solution! You can reduce your transportation and travel costs by conducting online presentations to complete first call interviews.

Why not conduct an online meeting? You can use Citrix Go-To-Meeting technology. There is also a Webex application that you can use and perhaps other software. Large, mid-size and small companies use inside sales personnel to get new business successfully. You can too! Realistically, do you really expect to pick up the check and complete the sale on the first appointment?

Does it make good sense to travel just to meet them for the first time? Your first meeting should be used is to better understand your prospect's needs, concerns and challenges. It is not to offer your solution after a few minutes of rapport building. The Internal Revenue Service (IRS) allows an expense of 40 cents per mile traveled by automobile. Does it make financial sense to see every prospect face to face?

Instead of spending two to three hours in traffic every day, why not reduce your travel costs by using online presentations? You could realistically save at least four to six hours per week! What would you do with an extra four to six hours each week?

Using online technology not only reduces costs, but also it can generate more business! By using online presentations, you can personally connect, talk and engage more people! The more people you talk with, the more potential for business! You do not have to see somebody to do business. Why do you have to have an initial face-to-face meeting to start a business relationship? It is not uncommon that I have four, five or six meetings in one day --- without leaving my office! Can you get the same productivity driving in your car?

Of course this means that you have to have excellent communication and superb sales skills, great presentation materials to convey the right message. Also, your prospect must be comfortable with this new technology. Additionally, you must be well prepared and trained. Yes, this means that you and your employees must learn a new skill and adopt a new sales technology tool.

There are other advantages to using online presentations as sales tool:

1 Creates a visual picture to reinforce your value proposition


2 Provides a guideline and helps to set the agenda for the first appointment


3 Elevates your status with your prospect by using state-of-the-art-technology


4 Allows you to become a better time manager and dedicate more time to work on your business


5 Spend more quality time with your best prospects


6 Commit more time to you and your company employees' own education and training


7 Improves more productivity and efficiency by scheduling daily and weekly activities


8 Promotes more personal time for individual needs and to spend with family and friends


9 Allows more time to handle necessary administrative duties and responsibilities


10 Reduces the wear and tear of company automobiles


11 Reduces gasoline costs


12 Reduces the impact on the environment due reduced use of company automobiles


13 Increase your profit margin by lowering your company expenses

Does it work? What is the bottom line? Well, my profit margin is a healthy sixty percent! This means that for every dollar that my company collects, I keep sixty cents as profit! Additionally, I have able to expand my business nationally! I have clients in Georgia, Colorado, Florida, New York and North Carolina. Some of my clients, I have never met! I conduct most of my meetings online versus face-to-face. Yes, it works for me! And, it can work for you too! Go digital now!

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